Applicability

Geek Shack is located in New Mexico and serves customers throughout the United States, including California.

This notice is intended to provide California customers with information about our privacy practices and available privacy choices.

Nothing in this notice is intended to state that every California privacy law applies to Geek Shack in every circumstance. Rights described below are provided where required by applicable law.

Categories of Personal Information We May Collect

Depending on how you interact with our website and services, we may collect categories of personal information such as:

• Identifiers, such as your name, email address, telephone number, billing address, shipping address, IP address, and account information.
• Customer and transaction information, including products purchased, order history, returns, refunds, and delivery information.
• Commercial information, including purchasing preferences and interactions with our online store.
• Internet or electronic activity, such as browser type, device information, website activity, referring pages, and interactions with our website.
• Approximate location information that may be inferred from an IP address or similar technical data.
• Communications, including messages sent to customer support, return requests, and other correspondence.

Sources of Personal Information

We may collect personal information from:

• You directly when you place an order or contact us.
• Your interactions with our website.
• Shopify and other e-commerce service providers.
• Payment processors.
• Shipping and delivery providers.
• Analytics, advertising, and technology providers.
• Fraud-prevention, security, and other business service providers.

How We Use Personal Information

Personal information may be used for business and operational purposes, including to:

• Process and fulfill orders.
• Process payments and transactions.
• Arrange shipping and delivery.
• Provide order confirmation and tracking information.
• Provide customer support.
• Process returns, cancellations, exchanges, and refunds.
• Maintain customer accounts where available.
• Prevent fraud and unauthorized activity.
• Maintain and improve our website.
• Understand website usage and performance.
• Provide marketing or advertising where permitted and subject to applicable privacy choices.
• Comply with legal and regulatory obligations.

Disclosure of Personal Information

We may disclose personal information to service providers and other parties where reasonably necessary to operate our business, including:

• Shopify and e-commerce service providers.
• Payment processors and financial service providers.
• Shipping and delivery providers.
• Hosting and technology providers.
• Analytics and advertising providers.
• Customer service providers.
• Security and fraud-prevention providers.
• Professional advisers where reasonably necessary.
• Government authorities or other entities when disclosure is required or permitted by applicable law.

Your California Privacy Rights

Where applicable California law provides these rights, eligible California residents may have the right to request:

• Right to Know: information about categories or specific pieces of personal information collected about you.
• Right to Delete: deletion of certain personal information, subject to legal exceptions.
• Right to Correct: correction of inaccurate personal information.
• Right to Access: access to certain personal information associated with you.
• Right to Data Portability: receipt of certain personal information in a portable format where required.
• Right to Opt Out: the ability to opt out of certain sales, sharing, or targeted advertising activities where applicable.
• Right to Limit Certain Uses: where applicable, the right to limit certain uses or disclosures of sensitive personal information.

Sale or Sharing of Personal Information

Geek Shack does not sell personal information for money.

However, certain advertising, analytics, cookie, or similar technology activities may be considered a "sale" or "sharing" of personal information under certain California privacy laws, even when no money is exchanged.

Where applicable law requires us to provide an opt-out mechanism, eligible customers may exercise available privacy choices through our website or by contacting us.

Sensitive Personal Information

Geek Shack does not intentionally collect sensitive personal information for purposes unrelated to providing our products and services.

Payment information may be processed through third-party payment processors, and Geek Shack does not necessarily directly store complete payment-card information.

How to Submit a Privacy Request

California residents may contact us regarding an applicable privacy request by emailing:

support@geek-shack.shop

Please include "California Privacy Request" in the subject line and provide enough information for us to understand and evaluate your request.

Verification of Requests

To protect customer information, we may need to verify your identity before completing certain requests.

We may request information reasonably necessary to confirm that you are the person associated with the relevant customer account, order, or personal information.

Please do not send passwords or complete credit-card information when submitting a privacy request.

Authorized Agents

Where permitted by applicable law, you may use an authorized agent to submit certain privacy requests on your behalf.

We may request documentation showing that the agent has authority to act on your behalf and may separately verify your identity where permitted or required.

Non-Discrimination

Where applicable law provides this protection, Geek Shack will not unlawfully discriminate against you because you exercised an applicable privacy right.

This means we will not unlawfully deny goods or services, charge different prices, or provide a different level of service solely because you exercised an applicable privacy right.

Cookies, Advertising & Browser Controls

Our website and service providers may use cookies, pixels, analytics tools, and similar technologies for website operation, performance measurement, fraud prevention, and advertising.

Your browser or device may provide controls that allow you to block or remove certain cookies. Disabling cookies may affect website functionality.

Children's Personal Information

Our online purchasing services are intended for adults and are not directed toward children under the age of 13.

We do not knowingly sell or share personal information of children in circumstances prohibited by applicable law.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected and to meet legal, tax, accounting, fraud-prevention, dispute-resolution, and other legitimate business requirements.

Retention periods may vary depending on the type of information and the reason it is retained.

Changes to This Notice

We may update this California Privacy Rights notice periodically to reflect changes to our privacy practices, services, or applicable legal requirements.

When changes are made, we may update the "Last Updated" date displayed at the top of this page.